Skateboarder footwear company etnies launched a web series chronicling etnies team riders traveling through Costa Rica on the mission to plant the first trees of the “etnies Rainforest.”
The series, entitled Pura Vida, is part of the Buy a Shoe, Plant a Tree program which started out as a part of etnies’ owner and CEO Pierre-André Senizergues’ vision of reforesting the Earth through sales of etnies’ Jameson 2 Eco shoes, and is on track to plant 35,000 trees.
etnies surfers CJ Kanuha, Chris Del Moro, and Benji Weatherly, and skateboarders Kyle Leeper and Ryan Sheckler learn first-hand about the land where the etnies Rainforest will thrive. The series follows the group roaming and skating through the rainforest, talking to La Reserva Forest Foundation, and creating some artwork.
If you can get through the intro, which looks like a highlight reel for a trust funder vacation to South America, it actually gets interesting as the real purpose of the trip—reforesting a dilapidated rainforest—is addressed.