YouTube’s musical darling couple Karmin has been on a bit of a hot streak lately. After a few of their charismatic cover songs, like Chris Brown’s ‘Look at Me Now‘ or Lil Wayne’s “6 foot 7 foot.“, vaulted their growing YouTube channel into the top 60 most subscribed musicians list with over 287,000 of them, the couple was tapped by ABC and the NBA to write and perform an original theme song for the NBA Finals which tip off tomorrow night in Miami.
Oh, and they signed a major record deal. Not a bad week for Amy Hiedemann and Nick Noonan. Now their “Take It Away” theme song video is out as buzz builds for the Mavericks-Heat finals that should draw record numbers as Lebron James chases his first NBA title. The duo will be at the opening game of the Finals tomorrow in Miami live tweeting their night, naturally, on @KarminMusic.
The Berklee College of Music grads were on to something when they branched out on their own and post their first video on YouTube back in late 2010. And people are taking notice.
“The NBA sent us an email invitation to come ‘brainstorm’ ideas for the Finals,” Amy and Nick told us about the new gig. “We immediately played them the ‘Take It Away’ song and they fell in love! It was a pretty short meeting haha! We re-produced it and sent it over a week later and the rest is history.”
For more about how they are taking the surge in popularity all in stride, check out our recent Tubefilter video interview with the duo. And if you’re like me and keep re-watching the Chris Brown cover just for kicks, the whole 27 covers are available on iTunes for just $9.99, which was low enough for me to pull the trigger and get these super-addictive tracks on my iPod.
A few more weeks of this kind of heat, and Karmin just might be writing lyrics like the ones the are covering.
Look at me now, look at me now
Oh, I’m getting paper
Look at me now
Oh, look at me now
Yeah, fresh than a muthaf-cker