Remember when Vin Diesel was a hot topic in pop culture conversations? People would say things like, “Vin Diesel is America’s latest unconventional sex symbol because he’s bald, has 40” biceps and has six pack abs instead of having hair, 25” biceps, and six pack abs.” Critics would also question whether he’s a “smoldering hunk or studio automaton” and lament the absence of his existence in movies about candy-colored cars that go very fast.

Vin DieselBut what has Vin Diesel been up to since the early 2000s? Well, he’s been making some OKish movies, plotting his comeback with some major releases, and accumulating over 20 million Facebook fans. That’s a helluvan audience. And what do smart people do with their audiences? They leverage them.

Jeff Sneider at Variety reports Diesel and his One Race Films are teaming up with Fox Digital Entertainment for the online original web series The Ropes. The show will feature unknown actors, former bouncers, and a little bit of Diesel himself as it relates tales from the actor’s personal experience of nine years as a muscly guy with an ear piece on the other side of the velvet rope.

One Race reportedly became interested in a web series after it came to the realization that 20+ million fans on Facebook could make for a pretty substantial and possibly lucrative audience. No other details on The Ropes (aside form the fact Diesel is writing some episodes, too) are out just yet, but if you need a Vin fix, you can catch him on the silver screen in Fast Five on April 29.

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