Super Bowl XLV is half way done. The game itself is a blow out but the online video game is all about the live voting for the best ads on Hulu. We’ve been usually obsessed with this, as Hulu’s audience is now big enough to be a reasonable proxy for fan nation.
With the return of Hulu’s Ad Zone this year, fans are voting live, thumbs up or thumbs down, whether they like the ads.
Snickers kind of dialed it in with a slight remake of their 2010 Betty White winner. This time it was Richard Lewis and Rosanne. But Doritos once again is has multiple leaders on the top of the list. The #1 so far is Pepsi: Love Hurts. Geico, which isn’t on the leaderboard itself, stepped in at the last minute to be the overall sponsor of the Ad Zone this year. Nice move.
Pepsi: Love Hurts
Doritos: Pug Attack
Doritos: House Sitting
The Leaderboard on Hulu:
Our favorite so far:
Volkswagen: The Force
Now, technically this Volkswagen Passat ad came out early and has already scored over 13 million views on YouTube. This is the trend this year, getting your Super Bowl ads out early in hope of driving some well-timed viral buzz.
As Michael Kadin, creative director at Deutsch LA, told NPR, “These days, it’s all about getting the content ahead of the Super Bowl so you create a buzz before you get to the game.”
There’s also BrandBowl2011, which Boston.com is running again this year tracking fan response on Twitter. Lipton Brisk, with its Eminem spot, is winning this one so far with Doritos and Volkswagen close behind.
The auto-updating widget of the ads:
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[...] This post was mentioned on Twitter by Tubefilter, Marc Hustvedt, MidwestMediaNow, Web Series Directory, Lori Nelson Lee and others. Lori Nelson Lee said: RT @tubefilter: Super Bowl Ads: Volkswagen: The Force, Pepsi, Doritos Lead on Hulu http://fltr.tv/enbDW2 [...]
The Detroit commercial was awesome. Also, if you squint and sorta look around the corner you can almost see my office building.
Loved The Force video Marc. We just monitored its performance for the past 7 days: mentions by region, media type and more. Have a look: http://bit.ly/volkswagencampaign
Best
Fred
Super Bowl Pepsi Max Commercial Showing Woman Abusing Man
The issue is not race. This commercial was highly offensive to the male victims of domestic violence who find themselves unable to find help as people think it is funny. Seventeen years ago, the Super Bowl also played another controversial commercial, based on report that never existed, yet was reported as fact by the national news, that more domestic violence against women took place on Super Bowl Night than any other night of the year. Men are the victims of domestic violence in at least 39% of the cases, yet shelters are designed to only help women. Consider the uproar this would have generated had had the gender roles been reversed. Note that the creator of the as lives near me.
http://OtherFaceOfAbuse.org/Su.....Commercial
http://OtherFaceOfAbuse.org/MenDontTell
Domestic Abuse Helpline for Men and Women
http://DAHMW.org
http://OtherFaceOfAbuse.org/DAHMV.org-Facebook