Yes, that’s right. In case you haven’t seen enough of him, the NBA’s favorite decider is starring in his own web series, The LeBrons, featuring animated version of the characters introduced in the WTF Nike commercials in which LeBron plays four versions of himself, doubling Shaq’s duplication in his recent web series.
“I’m just really excited about this show,” said James. “It goes back to the four characters who I feel like I am on a day-to-day basis.”
With Kid LeBron, Athlete LeBron, Business LeBron, and Wise (the mentor of the family), James will attempt to portray the many sides of himself. “It’s an exciting time to get this out not only to kids but to everyone. I think everyone is going to have an opportunity to to relate to them,” said James.
Each episode will convey a G.I. Joe or Fat Albert-like message for children—don’t play in abandoned refrigerators, never open doors for strangers—reports the New York Times. Hewlett-Packard and Intel are already branding The LeBrons YouTube page, and a portion of the proceeds from the show will be used to buy their products for Boys & Girls Clubs of America.
Currently the series creators, Spring Hill Productions and Believe Entertainment Group (whose founders Dan Goodman and Bill Masterson were behind Family Guy creator Seth McFarlane’s Burger King sponsored Cavalcade of Cartoon Comedy), are trying to build a subscriber base on YouTube in anticipation of a spring debut of the 10-episode series.