Soapbox Films, Webby Award-winning viral video producer behind “Bohemian Rhapsody” starring the cast of the Muppets, is teaming up with Disney Online to produce a “new internet webisode series,” according to a recent casting notice.
Burbank-based Soapbox Films is seeking both English and Spanish speaking moms ages 30 to 45 who have daughters ages 9 to 17 and who are comfortable discussing topics related to raising a girl, such as when it’s time to talk about the birds and the bees.
“Mom’s [sic] should be quick thinkers and able to improvise in the moment. While the topic is serious, approaching it with frankness. A sense of humor is very important,” reads the notice. The series will air on a celebrity endorsed website, which will feature open dialogue, free-form conversation with the celebrity and the moms.
The casting was put out through Tara-Anne Johnson and Christine Scowley of Bizzy Blondes Entertainment, which cast Schick Hydro’s Clean Break on Crackle, and prides itself on discovering “diamonds in the rough” thanks to its “guerilla style” talent searches. Shooting begins in January 2011.
No doubt the new series came out of Disney Online’s M.O.M. – Mom on a Mission research study, whose key findings were presented by Paul Yanover, EVP of Disney Online and Brad Davis SVP of Disney Online Ad Sales at the Sixth Annual M2Moms – The Marketing to Moms Conference in Chicago last October.