Plans are underway for a second season of Starburst-sponsored web series MTV Unplugged, the revival of MTV’s landmark television series that debuted in 1989.
MediaPost reports that the idea of resurrecting the show, which since 2000 has only popped up for occasional specials, came when Starburst approached MTV with the idea of doing something with its “Juicy Contradiction” campaign. “We immediately gravitated toward the idea, because Unplugged is a contradiction,” said MTV Networks Vice President Chris Ficarra.
Starburst’s “Juicy Contradiction” message—the candy is solid yet juicy like a liquid—is reflected in each episode when the band or performer covers an unexpected song. Before Reba McEntire’s performed Beyonce’s “If I Were A Boy,” at the CMT Awards, it was first a cover on Unplugged Season One that went viral.
This season both MTV and Starburst will redouble their efforts to engage audiences with the help of a more robust social media strategy. Each episode, which will air live on MTVN websites and both MTV’s and Starburst’s Facebook pages, will feature a chat widget integrating conversations from Twitter, Facebook, and other social media platforms.
This year’s guests haven’t been announced, but with featured performances from B.o.B., Train, Vampire Weekend, the Silversun Pickups and Katy Perry last year, we can expect nothing short of a great lineup.