No wonder all the digital ad execs at Starcom MediaVest Group and video publishers like Yahoo, Microsoft, AOL, CBS, Discovery, and BBE want to adopt Hulu’s ad format of choice, the Ad Selector (ASq). The thing works.
In the latest September numbers from comScore, Hulu sits atop the Online Video Ads Viewed charts with an impressive 793,976,000 video ad impressions. Tremor Media comes in a distant second at 525,823,000, with BrightRoll in third at 476,476,000. The retooled online-video-distribution-platform-slash-ad-network, Tubemogul also made its first appearance in the top 10 with 179,393,000 video ads viewed.
Total ad impressions in the US across all networks climbed from 3.8 billion in August to 4.3 billion in September.
When it comes to plain old video views, Google still blows away the competition. Led by YouTube, Google sites saw 144,166,000 million unique viewers in September. That’s over 2.5 times as many viewers as the next online video property on the charts, Yahoo, which edged out Facebook for second place with 54,356,000 uniques.
But what makes the Google/YouTube numbers even more impressive is how much the sites dominate other online video properties in terms of Viewing Sessions and Minutes Per Viewer. In September alone, Google/YouTube was home to 1.9 billion Viewing Sessions. That’s almost eight times Yahoo’s number. Viewers also spent an average of 260.4 minutes with Google/YouTube, over eight times the amount of time they spent with videos on Yahoo.