Today Break Media and brand partner Toyota launched Standup Stories: “My First Ride”, an original web series featuring six standup comedians who share the story of their first car experience—part of Toyota’s recent Camry and Corolla “Auto-Biography” campaign.
Break Media’s Creative Lab, Toyota, and advertising agency Saatchi & Saatchi teamed up with Primetime Emmy award-winning standup comedy director Rocco Urbisci to produce the five-episode series, the first three of which premiered today on Toyota’s dedicated custom channel on Break.com.
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Standup Stories: “My First Ride” recorded comedians Bret Ernst, Dean Edwards, Ian Bagg, Daryl Wright, and Carlie & Doni doing their shtick in front of a live 75-member audience at the historic Improv Comedy Club in Hollywood.
This isn’t Toyota’s first campaign with Break; Standup Stories: “My First Ride” comes on the heels of a successful distribution partner for Toyota’s “Rollin’ In My Swagger Wagon” campaign for the 2011 Toyota Sienna MiniVan, whose video garnered over 6 million views on YouTube.
