Alloy Entertainment, the production company behind Pretty Little Liars, Gossip Girl, and The Vampire Diaries, launched their newest project, Hollywood is Like High School with Money, a web series based off the book of the same name by New York Times bestseller Zoey Dean. The series stars Kelsey Sanders, Ian Harding (Pretty Little Liars) and Brian Hallisay (Privileged), and features an appearance by The Hills reality star Whitney Port with outfits from her new clothing line Whitney Eve.
The 10 episode series, adapted by Carly Althoff (the recent ABC Family movie Mr. Everything) and directed by Janice Cooke (Gossip Girl, One Tree Hill, 90210 and Privileged), follows an eager but naïve assistant who gets lessons on how to survive the cutthroat world of Hollywood from her boss’ queen bee teen daughter. The series is part of a three back-to-back web series (including First Day and Talent) announced by Alloy Entertainment’s East Coast President Josh Bank back in July.
The series will be distributed via the premium, multi-platform digital entertainment network AlloyTV. Alloy Entertainment’s Leslie Morgenstein, Bob Levy, Josh Bank and Tripp Reed will serve as executive producers.
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This looks like one to watch.
How disappointing. This looks exactly like the generic homogenized TV that audiences are already bored to death with. Case in point, three snobby cheerleaders walking toward camera. How many times have we seen that? Now if it’s the consensus that TV programming is at its all time worse since its inception, then why are companies like alloy squandering their position in this new marketplace with network refuse? Is a little substance and forethought too much to ask for nowadays?
The fact that the 15 year old girl ends up teaching her the ropes of survival may make the story somewhat interesting and engaging.
Congrats on getting this TV show produced on the web!
@Clay Boggess
That really was the hook that sold the show. They took a character that we thought was going to be a “bad guy” and turned her into team good. Well played.
The show also has a sense of style that works on the web. 2 episodes in and this one still has me watching for more. The show is not as adventurous as it could have been but Janice Cooke shows the same writing flare that she showed with Privileged …… a CW TV show that was cancelled way too soon.
Yes, I hope Allow will eventually take the next leap into the wild west of web series but this one is solid in the sense of Pink: It borrows from TV but it makes it work on the web by adding a unique style.
Oh and I think Todd missed the point. They deliberately took something cliche to lead us down the path and then turned it on its head. It might not be for everyone, but I for one will be watching.
[...] Alloy Entertainment has a history of bringing household brand names on board for web projects. Neutrogena and Johnson & Johnson’s Carefree signed up for the online original Private and L’Oreal headlined the the media program provider’s Hollywood is LIke High School with Money. [...]