gary-vaynerchuk-sirius-xmGary Vaynerchuk debuted Wine Library TV on February 21, 2006 as a way to both market his family’s New Jersey wine shop and make the traditionally highfalutin wine world more accessible to the everyperson. With its host’s infectiously animated personality and gift for similes, Wine Library TV soon became an internet sensation and made Vaynerchuk a social media star.

First there were the appearances on Conan and Ellen and a laundry list of profiles in major media publications. Next came the first release in his 10-book deal with HarperStudio, Crush It, which climbed to #2 on the New York Times bestseller list. And now there’s the satellite radio show.

Last night Sirius XM premiered Wine & Web with Gary Vaynerhuk. Broadcasting live from Sirius XM’s Rockefeller Center studios in New York City, Vaynerchuk “will help millions of satellite radio listeners across the country navigate the world and culture of wine, social media and more.” The live call-in show airs every Thursday from 10PM EST to Midnight EST. On the premiere installment, Vaynerchuk welcomed Opus One Wineries CEO, David Pearson for the first hour, and foursquare co-founder, Dennis Crowley for the second half.

I’m not sure how close a Sirius XM radio show gets Vaynerchuk to being able to buy the New York Jets, but it seems like a step in the right direction.

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