Bill Cosby does the darndest things. Yesterday the 73-year-old comedian stopped by the Today show. Between repudiating rumors about his death and accusing Meredith Vieira of not being in full control of her lower intestine, Cosby talked about his upcoming web series, OBKB.
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The weekly, 10-minute, online program is basically a redux of Cosby’s family-friendly, short-lived CBS series Kids Say the Darndest Things (which itself was a redux of Art Linkletter’s original). Children in kindergarten through fourth grade are screened by OBKB producers. The most gregarious end up sitting across from the real-life star of Little Bill. He asks them questions, guiding them through a conversation trying to find the funny and/or adorable. The kids say something funny and/or adorable. Audiences go, “Awww.”

The name for the web series comes Mushmouth, a linguistically-challenged character from Fat Albert’s and the Cosby Kids who has trouble saying the word, “okay.” The money for the web series comes from Jell-O, a brand for which Cosby was the spokesperson for nearly 30 years beginning in 1974.

OBKB is set to debut before the end of the year as part of a multi-million dollar rebranding effort by Kraft Foods’ gelatinous dessert.