Two weeks ago, YouTube announced Unstaged. It’s a new, five-part concert series brought to you by the world’s largest video sharing site, the world’s largest music video sharing site, and American Express. Each installment will be live streamed on YouTube and promises to “have unique on- and offline components to entertain fans,” which means viewers will be able to choose from which camera angle they watch the shows, vote on encore performances, participate in Q&As, and be involved with other interactive components unique to each musical act.
Arcade Fire, an indie rock band fronted by the still married Canadian husband and wife duo of Win Butler and Régine Chassagne, kicks off Unstaged tonight in New York City. The world’s most famous and least humble arena, Madison Square Garden will play host to the band, its thousands of fans, and Monty Python alum and award-winning filmmaker, Terry Gilliam, who’s directing the concert (which almost makes sense because Arcade Fire has a mildly disturbing song with airy vocals and strings called Brazil).
The concert coincides with the release of Arcade Fire’s third album, The Suburbs. Fans not residing in major metropolitan areas are encouraged to participate in tonight’s event by uploading pictures of their own suburbs, which will be featured onstage during the concert.
The show starts at 10PM EST, preceded by a Q&A with Gilliam asking the band questions submitted by YouTubers. If you can’t catch it live, clips from the concert will soon be made available on Aracde Fire’s YouTube channel. And you can still try to make it to a few of the next Unstaged concerts. John Legend and the Roots are one the lineup, as well as two more unannounced artists.