3D is at a point today where HD was at the turn of the millennium. Sexy and prohibitively expensive.
High cost camera equipment and 3D enabled screens relegate most everyone’s three-dimensional viewing experiences to the confines of local area movie theaters. The tools used to create 3D content and the devices used to consume it haven’t had enough time at a low enough price point to give the medium any sort of meaningful penetration.
But give it a few years. When the 2000s hit their teens, 3D will become as ubiquitous in living rooms and on laptops as its HD predecessor. And the early adopters, who gained valuable knowhow from creating and distributing 3D content even before it started to gain traction, will reap substantial financial benefits. At least that’s what Break.com is thinking.
“The internet’s premier entertainment community for men,” just announced it will launch a dedicated 3D video channel. Over the next two weeks, content filmed by Break’s in-house production team, the Break Creative Lab, will premiere alongside action sports videos, 3D mini-shows, and original 3D content aggregated from all around the web. The Break Creative Lab’s initial content slate will include such web series as:
- X3D: Extreme sports series with skateboarding, Motocross, BMX, and MMA videos.
- Scare3D!: Horror series that presents the viewer with a new frightening scenario each week. Think knives and axes that put the scream in your screen.
- Life in 3D: Series that takes a unique look at everyday objects and surroundings and exposes them in all their 3D glory.
Break will also begin to incorporate 3D video into advertisements by way of its in-house ad server, Apex. Ryan Lawler references this landing page for 3D Halo videos and this Comic-Con roundup as some pretty sweet examples.
Lawler further notes that while Break is working to deliver 3D content to TV screens through a variety of distribution partners, most viewers will watch the material on 3D capable PCs. I’m noting how that’s a good thing. While watching video in 3D is very cool, rocking these glasses is not. Better to do so solo in front of your computer until shades like these hit the market.