When I met Greg Ng at SXSW this spring, he had just finished up a rousing fast-paced primer on how he grew his audience for his exceptionally niche web series FreezerBurns. The 10-minute overview was met with laughs from the bleary eyed conference crowd, and it was clear that this guy really cared about frozen food. Suddenly there was someone brave enough to be our royal taster of the freezer aisle, guiding us away from lazy dinner fail. (Admit it, we all eat frozen meals.)
Ng was a one-man band, able to lock down his own sponsor deals—by choice, never from the frozen food makers—turning a webcam hobby into something more. It caught the eye of Next New Networks, who have a knack for bringing in talented web show personalities into its growing stable of content verticals like food (Hungry Nation), DIY Fashion (Threadbanger), filmmaking (Indy Mogul) and politics (Barely Political). The frozen food review series will be joining Hungry Nation network, alongside other passionate web foodies like street food star Daniel Delaney’s VendrTV. It’s one of five new shows part of the Next New Creators program, a marketing and distribution partnership with independent web series creators.
Dan McNamara’s animated comedy The Bear, The Cloud and God, which should be familiar to Tubefilter readers, joins NNN’s animation hub Channel Frederator for a June 10th premiere. In true Frederator style, the show is taking submissions from fans for story ideas on the site.
Also joining the latest round of New Next Creators in this batch is Wacky Gamer with hosts Jeff Reitman and Adam McLaughlin bringing their “show for nerds, by nerds” that covers video gaming, comics and “other hallmarks of nerdom.” Sarah Dussault, a fitness expert brings Sarah Fit to the program, a healthy living series aiming that covers fitness, food and hot health topics. And rounding out the five new series, is Empower Your Body from creator Alycia Klugl to help viewers empower themselves with wellness advice.
And in case you were wondering just how well shows in the previous group of Next New Creators are faring, NNN said that viewership for Beyond the Trailer, which joined in November 2008, has grown 400%. And another Hungry Nation show, Working Class Foodies, launched in 2009 and has gained more than 10,000 subscribers in its first three months.