Fox’s digital content studio 15Gigs has inked a multi-series online distribution deal with web comedy network My Damn Channel that kicks off with The Iceman Chronicles premiering today. Technically, Iceman had already rolled out YouTube and picked up some strong early reviews.
15Gigs, which came together last summer, has been Fox Television Studios’ (FTVS) measured experiment with short-form original web content. Instead of building out a destination site of its own, it took the strategy of developing series and matching them with appropriate established distribution channels. For the most part this has meant using the 15Gigs YouTube channel as their home base, a key part of their digital playbook.
Teaming up with four year-old My Damn Channel is the next play in that book, aligning themselves with a proven brand that has racked up a string of awards for its selective comedy series like You Suck at Photoshop, Wainy Days, Pilot Season and the more recent addition of Easy to Assemble.
“We’ve been huge fans of My Damn Channel and we couldn’t be more excited to get this partnership going, said Rachel Webber, Director of Digital Strategy and Development at Fox Television Studios about the deal. “It’s an honor to be standing beside the likes of Easy to Assemble, You Suck at Photoshop and Wainy Days, and we’re very happy to be bringing the talent we work with—especially Drama 3/4, creators of Iceman Chronicles—into this mix.”
My Damn Channel’s CEO Rob Barnett also revealed that new series are part of this deal too, writing in a blog post today: “Fox has chosen us as one of their premium distribution partners for original Web series they’ve produced and we plan to start developing and producing original, new series together as well.”
The first 2 episodes of Iceman are now up on My Damn Channel’s site, with new episodes released every Thursday.