At last week’s Consumer Electronics Show (CES), Dailymotion’s Joy Marcus, general manager, North America and Eric Cremer SVP, Media Development, joined us (above) to offer tips on how content creators can work with Dailymotion and also shared the many places you can find Dailymotion’s shows across the digital entertainment universe.
Did you know that Dailymotion actively pitches advertisers to co-finance or fully finance original Web series? Ideas come from both independent content creators (who pitch them A LOT) and the Dailymotion team. Though their audience enjoys “edgy” content, Marcus encouraged content creators to keep in mind that their ideas should also be brand-friendly to successfully pitch advertisers. This is what’s known in the industry as the “branded entertainment” model and holds true for all content creators looking for financing from advertisers.
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Marcus also noted that they do exclusive deals with shows that are fully produced and looking for launch marketing support (as in the case with Compulsions). And their programmers worldwide stay busy searching for the best shows for the best cultural fit by country or region. For example, a show that rocks in Turkey may not take off in the US market. You get the picture.
A standout theme at CES for Internet TV/video sites this year was getting their shows viewable across multiple platforms so audiences can watch them anywhere – online, via over-the-top boxes, streamed through Internet Connected TVs and on mobile devices. Some of the places you can find Dailymotion programming now—aside from their site of course—include Roku, select Sony Bravia Internet Connected TVs , a Dailymotion Yahoo! TV widget, and on DivX, which is being integrated into LG TVs , as announced at CES. And if that’s not enough for you, then check out their new iPhone apps (free with ads and $5.99 with no ads) that are being ‘downloaded like crazy’, according to Dailymotion.
(Ed note: This is part of a series of video interviews with execs shot at last week’s CES in Las Vegas. Throughout the week, we’ll be running a number of these with thought leaders at CES as we parse out the latest from the companies that are shaping the future of online entertainment.)
