CBS Television Distribution (CTD) has picked up Katalyst Media’s animated gossip web series Blah Girls, for distribution as one-minute interstitials between segments of its daily entertainment show The Insider.
Katalyst, headed up by founders Ashton Kutcher and Jason Goldberg, has roots in television and film along with its more recent moves in new media. Most notably its long running hidden camera TV series Punk’d ran for eight seasons on MTV before its finale in 2007. Somewhat appropriately, they are actually re-imagining the hit series with a live internet take on it via UStream.
The CBS deal could be a major coup for Blah Girls sponsor Vitamin Water who has been with the series since the launch last fall with display ads and product integration directly inside the animated cartoon. The Streamy-nominated series (for ad integration no less) will now be along for the ride to TV. No word whether this step-up was baked into the original sponsor deal or not.
Either way, the promo spots should raise mainstream awareness of the series and presumably drive some residual traffic to the site. The real score here for Blah Girls fans will be when The Insider snags Stewart’s Hot Minute for a regular gossip gushing spot.