Flush with cash from its recent $22.5 Million funding round, “attention based” media company Betawave (previously dubbed GoFish) – is bringing in Raven Symoné of the Disney Channel’s runaway tween hit That’s So Raven to star in a new web series called Raven-Symoné Presents.
The show will be centered around Raven’s fashion advice, presumably aimed at younger girls (6-17). Not too much is known about the specifics of the format, other than strong indications that product integration is planned for the fashion series.
Betawave Chairman Jim Moloshok told Mediaweek that “Betawave TV advertisers can opt to run traditional video spots, though the bigger opportunity lies in product integration.” He goes on to add that relevant brand campaigns could get extended beyond the web series with star Raven making cameo appearance as “a well-fashioned avatar in one of Betawave’s virtual world partners” like WeeWorld, MiniClip, and Piczo.
Betawave, known until last month as GoFish, has built up a pretty impressive digital content distribution network. According to the company, Betawave is now the world’s largest pure play digital media company for Youth (6-17) and Moms, as measured by minutes of consumer attention.
Raven will be the first of two new original web series developed by the company and distributed through its new Betawave TV network. The other series in development is Live From the Red Carpet, which will presumably target a slightly older more traditional (think E! Television) audience.