Ashton Kutcher and Jason Goldberg’s production studio Katalyst Media, creators of the animated web series Blah Girls and 24 Hours at Sundance, announced today the launch of their new scripted comedy web series KatalystHQ. The series is being released exclusively on Facebook in a partnership with Slide’s FunSpace application.
Frito-Lay’s Cheetos brand is the lead sponsor of the first season of KatalystHQ, which parodies a “fly-on-the-wall reality” look inside the daily life at Katalyst’s production office. It’s not clear how much Kutcher himself will appear in the series, but knowing his camera-friendly antics, our guess is he’ll make a few clever cameos. While the concept isn’t exactly new (see College Humor’s new inside-the-office comedy coming soon to MTV) the LA-based Katalyst office stays busy in film, TV and web series giving a nice mix of celebs to pull from.
This marks the first branded web series to tap directly into Facebook’s 150 Million users (and growing), not counting Comcast’s failed attempt that was Facebook Diaries last summer. With millions of the social network’s users already having installed FunSpace, the friction of the exclusive distribution should be somewhat contained. New episodes of KatalystHQ come out every Wednesday.