Superman Returns and X-Men director, Bryan Singer was recently approached by Warner Premiere to produce a webshow, reports Andrew Wallenstein of The Hollywood Reporter.

The direct-to-video label is now one of many under the Warner umbrella investing in digital media. In fact, we’re having difficulty keeping all of Warner’s digital divisions straight. But the more the merrier, I suppose.

The studio reached out to Bad Hat Harry Productions to develop the apocalyptic sci-fi thriller H+. The concept began as a television pitch by John Cabrera and Cosimo De Tommaso before being reworked for digital. The series will follow aftermath of a terrorist attack that has killed off a large portion of humanity.

So, does it make sense for a direct-to-video division to dabble in digital media?

“We knew from the beginning of setting up Warner Premiere that digital would be a big emphasis for us,” Premiere president Diane Nelson said. “The best way to get learnings for the studio to act on in the future is to dabble in a lot of different things now.”

Indeed, any new entertainment product, regardless of it’s premier medium, should consider it’s multimedia strategy, and DVD producers have led the way in developing dynamic interactive experiences beyond video.

Warner Premier has followed what seems to be a growing trend among studios looking to bring eyeballs online by attaching established talent with a pre-existing fan base.

“In the digital space, we think creators as the brand equity can be an angle we can capitalize on more effectively,” Nelson said.

See the full Hollywood Reporter story here.

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