The creators of the internet video sensation Ask A Ninja (Tilzy Page) who have since moved on to major Hollywood productions, just released a handbook that “will kill you.”

The print version is published by Random House and available for purchase at Amazon, Barnes and Noble and Borders, and the audio podcast of the book is free

The development of the Ask A Ninja brand represents the future of the entertainment industry: narrow concept-focused brands that combine different media for an immersive set of experiences that touch different consumers at different times, in different ways and to different degrees.

Through episodes, events, social networking, forums, gadgets, shopping and now reading, Ask A Ninja fans control how and when they engage with the brand. Creators Kent Nichols and Doug Sarine deserve credit for pioneering this exploding industry. 

Read at your own risk.

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