ABC, which has led the pack with a high-quality full-episode player, and which — like other major networks — has not yet endorsed the notion of superdistribution, is dipping its toe into the waters of the unknown. ABC just signed up with TubeMogul to distribute clips of its shows to YouTube and the other major video sharing sites.
Seems like an obvious choice; drum up some interest among the kids on YouTube, drive traffic to your website, but maintain control of your content and associated advertisements. Afterall, YouTube won’t bring any revenue.
With four-minute promos dubbed “Starter Kits,” the network hopes to appeal to audiences that have long forgotten network television. Kinda like MySpace Minisodes, but with the option for more.
But can this network fare compete with the edgy, authentic, trail-blazing works of the web? Yeah, probably. The more the merrier.