You might have already heard: Rocketboom, the first breakout internet show and an industry pioneer, has made waves by announcing a distribution deal with Sony that includes a seven-figure guaranteed revenue-share.
That means, while you’ll still be able to find Rocketboom on YouTube, Blip, etc., visitors to Sony’s Crackle and users of Sony’s PS3, PSP, and Bravia I-Link TVs (all 12 of you) will be able to watch the show. Sony’s also taking care of ad sales while Rocketboom focuses on production. Now, the business that has been marred by legal proceedings with its former host can finally take off.
So, what else does this mean for Rocketboom? In a word, more.
Rocketboom creator Andrew Baron hints that this announcement coincides with his recent push to bring on additional writing staff.
“We’re experimenting with group writing to improve each script but also in anticipation of expanding the content offerings,” Baron said by email.
In December, I sat down with Andrew to discuss his vision for the future of the company, which seems to be coming to fruition.
The first experiment of Rocketboom’s expanded production slate was Pop17, hosted by Sarah Austin, which Baron says is “on the road map but its too soon to say what will work best for Sarah and Pop17. She has a pretty good situation going with her own sponsorships and has a lot of momentum right now.”
We’ve heard rumblings of some other possible shows, and I’m guessing the team will experiment a bit beyond their current style and niche. Andrew also expects the “PS3 to hold a very large and new audience that we have not ever been exposed to before.”
Rocketboom stands out because it was the first of its kind, but it’s maintained and grown viewership with top-notch writing, production and research. That’s a winning formula for a company that’s sure to impress as it expands.