Liz Gannes at NewTeeVee recently posted an overview of a new media distribution startup company called MediaMerx, which licenses video content to ISPs in emerging economies where bandwidth bottlenecking from US servers has caused poor quality streaming video. 

Josh and I consulted the team on the emerging market of independent professional production for the web.   We helped craft a media-owner interface and license terms that we thought fit with the ethos of the community.  Given our involvement, I won’t evaluate the business model, but I will say that it presents a unique opportunity for content producers to potentially broaden exposure with little associated risk. 

Revenue share agreements are outlined in MediaMerx’ terms of service…

If you opt-in to MediaMerx’s advertising program, if any Content provided by you receives more than 50,000 views and if MediaMerx runs any advertisements against such Content, MediaMerx shall pay you fifty percent (50%) of the adjusted gross advertising revenues that are actually received by MediaMerx generated in connection with such Content.

Content creators interested in distributing video internationally can add MediaRSS feeds to the MediaMerx distribution system by creating an account.

We’ve been impressed with the team and their concern for the interests of content creators, and we wish them the best.

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