iJustine, the internet sensation that rose to fame with the advent of lifecasting, and who built on her notoriety with a video of an outrageous iphone bill, continues to hone her status as the internet’s prettiest geek. Her popularity of late is emphasized by Carson Daly’s decision to tap the i-celebrity for an internet-themed internet show to launch sometime in June. It appears she’s visiting all corners of the internet to drum up some excitement for the shiny new show with a stale old theme, but we’ll cross that much-traveled bridge when we come to it…



In the meantime, stay tuned for a future episode of the Internet Superstar featuring iJustine and check out her interview with TV Week‘s Daisy Whitney:





Daisy raises an interesting question.  How does one monetize internet fame?  How does the "economy of reputation" eventually convert into dollars?  In iJustine’s case, it’s been a combination of consulting and marketing services, and some blurry in-video advertising.  Presumably, Mr. Daly’s show will help too, but in a business driven by hard metrics, how do we assign value to the economy of i-celebrity?

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