For Your Imagination, the new media studio with interest-based programming like The Green House and DadLabs, shows another valuable competency with the release of TV Guide‘s A Day with the Hiltons. It’s a six-part online-only series documenting a mother/daughter pair who’ve won an trip to LA to hang with Kathy, Paris, and Nicky, thanks to a giveaway from momma Hilton’s fragrance (which smells like shame masked by a strong scent of self-satisfied privilege).
Well-established brands like TV Guide are certain to seek branded video content at an increased pace,### and FYI’s ability to match the style and character of the brands they serve will certainly prove valuable; FYI also produces IFC’s LunchBox. The costs of building in-house production, especially for projects as short as The Hiltons, are certainly prohibitive to internet brands that need professional video fast; I see FYI taking a leading position in a quickly emerging production services market.
As for the first installment of this shill of a reality series, really? Kathy Hilton is a “phenomenal mother and role model and business woman.”?!?! I thought the Hilton’s were generally regarded as a bunch of obnoxious, narcissistic, drunken socialites, but look, they’re respected by some nice Clevelanders! I didn’t realize people like these actually existed. Maybe it’s all a hoax.
FYI Created 'A Day with the Hiltons'
Subscribe for daily Tubefilter Top Stories
Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox.
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- YouTube lets creators group together their favorite items with shoppable Collections
- TikTok announces 18+ live streams for content that needs to be “limited to adults”
- Top 50 Most Viewed U.S. YouTube Channels • Week Of 04/14/2024
- Millionaires: For the SaucyTV family, “YouTube is the greatest canvas”
- TikTok’s 18-and-up videos have arrived. Don’t get the wrong idea about what that means.