Founder Graham Hill started the consumer-oriented site, now edited by lawyer-gone-green Michael Richard, after realizing that changing the way products are made on a large scale—from wasteful and waste-encouraging to sustainable and renewable—would not happen without organizing green innovators and designers like himself. Hill’s original Treehugger site had begun in July 2004 with great success, leading the company to create original video content on a new platform, Treehugger TV, in March 2006. With features, news updates, and podcasts highlighting the ups and downs of living green, Treehugger TV aims directly at the already eco-educated segment of our society while providing a trendy platform for eco-responsible designers to popularize their wares.
With stories on environmentally friendly cities, the merits of organic food production, information on the 2006 film “Who Killed the Electric Car,” and green sex toys, there’s no mistaking this site for one of Dick Cheney’s bookmarks. The site has well over a dozen passionate correspondents around the world and each one is informed and eager to share, ensuring that you’ll have plenty to discuss the next time you hear someone complain about gas prices. Each week, viewers and correspondents send in their two- to three-minute clips, shot with few frills on waste-efficient digital video, on everything sustainable and renewable, whether it’s surprising headlines or how-to videos. Reflecting the nature of the content, Treehugger TV invites audience participation by enlisting viewers to join the production staff (for a small stipend, in fact), submit original content, or even send in a solid story lead.