Rick Cuéllar of El Mundo Entertainment ended a 12-year career with AT&T to attend film school in preparation for his newest endeavor, a cutting edge soap opera that would be aired only online. Six years later in November 2006, his vision became realized with the launch of Alamo Heights S.A., which is co-produced with zyntroPICS, Inc. The show is filmed in Houston, Texas and was originally designed to be released as sixty 7-minute webisodes, airing each weekday – with both English and Spanish versions – over a 12-week period and then available on-demand for six months.

The story, billed as a “Tex-Mex melodramedy cybernovela”, concerns the affluent Texas DeZavala family and the Monterrey-based Montes family, co-owners of a lingerie “empire” who put on fashion shows and sell their wares across the border. What sets this series apart from others – aside from the very high quality production value and the fact that the show is shot in HD – is that it is both filmed and produced in two languages – English and Spanish, and can be followed in either, thanks to a fully bilingual cast. But to be fair, the show works best in Spanish, where the melodrama can unfold in a more presentational manner. In addition to episodes, fans can enjoy a Flickr album with on-set photographs, keep up-to-date with the blog, profiles of the cast and crew, and links to the various advertising partners that keep the show running. There’s also a virtual casting call – actors and models can upload audition videos onto the Your Show page to submit themselves for casting – and a storefront for the fictitious lingerie store “hauT’amales”(with a tie-in to the real thing).

For some gratuitous model butt shots and a peak into the (booming?) Texas fashion industry, check out Episode 1a, which starts off with a high energy runway show featuring the bras and panties that make up the center of the family business. The drama continues to unfold in 1b, where we explore relationships, extra-marital affairs, and a shady business rendezvous. This very sexy show should be watched in chronological order to get the full effect. However, as with most soap operas, you can miss a couple days and still be able to catch up with the story line.

Facebook Comments

Don't miss out on the next big story.

Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox.

This information will never be shared with a third party