Sponsorship will come in the form of a branded website meant to raise awareness about diseases, offer a platform for announcing and discussing new medicines, treatments options, etc, says Mashable.
Sounds like a nice added-value marketing campaign for potential Pfizer customers and, more importantly, a great way to monetize the compelling content found on Fora.tv.
Fora.tv has distinguished itself with quality content for the thinking person, and it should use this influx of cash to invest in a friendlier user-experience, including the ability to embed videos and no separate pop-up player.
Congratulations to the Fora team. We’re looking forward to more thought-provoking content.