Reveling in beautiful Brooklyn summer weather (albeit indoors) while drinking Bloody Marys, a gentrifying gang of hipsters ponders parties and the potential for the “universal law of attraction” to make one happen. When they learn of an underground “orgiastic” shindig, it’s off to the streets of Williamsburg to uncover clues of its location. A suspiciously demanding Maya insists, “If we can’t get to this party, we might as well just pack up all our stuff and move to Manhattan – that’s how lame we’ll be.”
The Motorala-sponsored, VideoEgg-distributed nine-episode mini-season is underway. It’s the same ironic, statirical, dramatic comedy that it was in Season 1, except now with a new and improved website and more cell phone use.
As promised by Troy Young, VideoEgg’s chief marketing officer, The Burg hasn’t fallen victim to it’s own product placement deal. While there is a prominently displayed “Motorola” here and there, the ads flow seamlessly with the action and don’t interrupt the storyline. As one of first online series to draw a major advertising sponsor for product placement, The Burg has set a good example of how to do it well.
Check out the new short season at www.theburg.tv.