Featuring lame entertainers and singers past their due, the summer concert series on “The Today Show” has become something of a tradition. Now NBC Universal hopes the same will be said about Live From The Peacock Room, a new concert series set online in a lounge inside the corporate entity’s tower in Second Life.

The series kicks off today with a high profile concert from Fuel (which will take place on the NBCU Building’s roof) and then will get progressively lower profile with acts like Stereo Suite, Novah, and The Pierces as the summer waxes and wanes.

All concerts will be archived at Virtual NBC for those of us who don’t have Second Life, but want to see what happens when musicians whose names you don’t even recognize turn themselves into even less recognizable avatars.

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